![]() Accordingly, the new brand promise reads “Adventure by Design” and the logo’s look was revisited to feature black and white as corporate colours, complemented by silver / grey and the BRP yellow to create colourful accents. This was accompanied by a return to what the brand stands for, namely mastering challenging terrain, technical innovations, design, the joys of riding and adventurousness. The goal of the brand repositioning was to build a more direct connection to the latter by switching from a product-centric approach to a customer-centric one in brand communication. In addition, marketing and communications were focused primarily on wholesale and less on the end user – the riders of the vehicles. In 2016, BRP realised that, even after 13 years of being a stand-alone company, it was not yet perceived as an autonomous brand and that the individual product brands dominated the external perception. ![]() Many of the engines and vehicles have already received Red Dot awards for their product design. BRP comprises the product brands Sea-Doo (watercraft), Ski-Doo and Lynx (snowmobiles), Rotax (engines), Can-Am (on- and off-road vehicles), and Evinrude (outboard engines), among others. Until 2003, BRP (Bombardier Recreational Products) was part of Bombardier, a Canadian company whose origins date back to the 1930s, when Joseph-Armand Bombardier developed the first snowmobile. ![]()
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