![]() ![]() Gadget ads also integrate with DoubleClick’s DART for tracking as part of a larger portfolio. Google serves all of the content via proxy, and the rich media load never touches Starbucks’ servers. A Starbucks ad unit could display a web feed of the latest 5 tracks playing in its stores, query the local weather and suggest either an iced or hot drink, display local stores on a Google Map, and help you browse seasonal offerings from within a single ad unit. Gadget ads provide new mixed media interactions across Google’s AdSense network. External links such as a visit to an external website pass through Google trackers for CPC billing. Each gadget interaction is recorded according to a set list of actions such as mouse over, tab views, entering a ZIP code, subscribing to a web feed, or initiating audio or visual playback. In the example shown above Intel combined a Flash game with tabs displaying images and text with more information on the Intel Centrino Duo mobile processor. I previously covered Google’s upcoming advertising widgets in early May.Īdvertisers can create Google Gadget content in any size supported by AdWords images. The gadget ads feature an entirely new widget analytics platform for tracking gadget success and interaction, an open caching proxy hosted by Google’s geo-distributed servers, and the introduction of YouTube as a video hosting and transcoding platform free from any Google branding. Google’s AdWords platform now supports Google Gadget content in addition to existing text, image, and video offerings. Google officially launched Google Gadgets as an ad unit tonight after about three months of pilot testing. ![]()
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